Hotels & assets
Competitive Set (Compset)
The group of rival hotels a property benchmarks itself against. Every benchmark index is your number divided by theirs — which means the peer group is doing all the work, and a peer group you chose is a peer group you can game.
The integrity rules exist for that reason: a minimum of four properties, at least three unaffiliated with you, and no single brand dominating the supply. Without them, an index of 105 tells you only that somebody chose the comparison well.
And the gaming is rarely cynical. It happens because the weaker hotels genuinely do feel like the right comparison — which is precisely why the rules, rather than the judgement, have to decide.