Hotels & assets
GOPPAR (Gross Operating Profit Per Available Room)
Gross operating profit divided by rooms available — what the operation actually earned per room, after operating costs. It is the closest single proxy for what the asset is worth, and it is the number an owner should celebrate.
Where RevPAR measures the top line and TRevPAR measures total revenue, GOPPAR measures what survived. Which is why it is the only one of the three that moves in the same direction as the asset’s value.
And it is where occupancy-led growth is exposed: the extra rooms sold, the extra commissions paid, the extra housekeeping — all of it lands here, and the headline that looked like growth arrives as a flat or falling profit per room.